Baltic Leasing companies and Insurance Broker

Yamaha and BMW This Spring’s Most Popular Motorbike Brands

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  • Yamaha and BMW have become the favourite motorcycle brands in the first four months of 2022.
  • Again this year, the most popular motorcycle colour is black, as chosen by 40% of buyers; 10% chose red.

In the first four months of 2022, 39% of new motorcycle purchases have been made by legal entities, while demand has increased for electric motorbikes and scooters, according to information on motorcycle purchases in Latvia gathered by Citadele Leasing.

Demand for new vehicles in the motorcycle market has not changed significantly, with 61% of purchases registered to a private individual and 39% registered to a legal entity. Motorcycles are most often funded through the buyer’s own funds, as just 13% of transactions are made through leasing, according to data on motorcycle purchases in the first four months of 2022.

The public is showing an increased interest in vehicles powered by electric batteries. This year, this category has been purchased 60% more than in the same period last year.

In the first four months of 2022, the most popular brands were Yamaha and BMW, followed by Honda, KTM, Husqvarna and Kawasaki. It is also relatively popular to purchase a Keeway, Piaggio, Triumph or Ducati motorcycle or scooter.

“Demand is still stable in the motorcycle market, and 55 new motorcycles have been purchased in the first four months of this year with the help of leasing. Overall, 425 new motorcycles were purchased in this period,” reveals Pēteris Plaudis, Head of Citadele Leasing in Latvia.

“The growth in popularity of electric cars and other electric vehicles has encouraged more people to think about climate neutrality. In a recent survey of people’s attitudes towards the bank’s sustainability activities, we saw that around 10% of the public expect an environmental evaluation of their leased vehicle from the bank. That’s why, from May, Citadele Leasing’s improved customer portal helps customers to track their vehicle’s carbon footprint, as well as informing them of how many trees must be planted to offset this figure,” adds Plaudis.

As in other years, the overwhelmingly most popular motorcycle colour at the start of 2022 was black, as chosen by 40% of buyers. The top three is rounded out by white and grey motorcycles, while, among the bright colours, the most popular is red, with 10% of buyers choosing this colour.

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