Values and strategy

Vision

Become the Baltic banking champion.

Mission

We give people more opportunities by redefining modern banking.

Our mission is to provide our clients with wide-ranging and best-in-class financial services, and to become the primary bank of choice for aspiring retail and small business customers across the Baltics.

Citadele values Citadele values

Strategic focus or Strategy

Citadele aims to become the primary bank of choice for aspiring retail and small business customers across the Baltics, and will continue to improve products and services for clients in the corporate and leasing segments. We see significant growth potential in the Baltics and will align our strategy to the local market dynamics in each country.

The strategy will be implemented using following tactical steps: