Values and strategy

Vision

Become the Baltic banking champion.

Mission

We give people more opportunities by redefining modern banking.

Citadele values Citadele values

Strategic focus

Citadele aims to become a modern banking platform for the Baltics. Increasingly digital bank with a wide product suite and unique offerings fo its private and business clients, complemented by innovative stand-alone solutions with unique value proposition.

The strategy will be implemented using following tactical steps: