Values and strategy

Mission and vision

Our mission is to provide our clients with wide-ranging and best-in-class financial services, and to become the primary bank of choice for aspiring retail and small business customers across the Baltics.

Philosophy

Our employees act as true owners of the bank, constantly striving to achieve the best possible result in whatever we do.

We support sustainable growth of local small and medium size enterprises, whilst contributing to stability and prosperity of Baltic economy.

Strategic Focus – Retail and SME Banking

Citadele aims to become the primary bank of choice for aspiring retail and small business customers across the Baltics, and will continue to improve products and services for clients in the corporate and private capital management segments. We see significant growth potential in the Baltics and will align our strategy to the local market dynamics in each country.

The strategy will be implemented using following tactical steps: